Pokémon GO as Campaign Tool

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No matter if you like it, hate it or don’t care about it, there is no way, you didn’t hear about Pokémon GO in the last couple of days. Lots and lots of people are playing the reality based game by scouring cities looking for Pikachu and his friends.

And now, some very creative Clintons supporters are taking advantage of that. They started showing up at PokéStops (where you can buy items) or “gyms” (where you can let your Pokémon fight) – hoping to register potential voters when they take a break from looking at their smartphone.

In 2008, Barack Obama’s team had him campaign in the virtual reality game “Second Life,” but the augmented reality Pokémon GO uses, allows the volunteers to directly interact with actual people.

Makes me wonder what will be next? Voting via your Google Glasses? Canvassing on your Fitbit?

[Vox]

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